Monday, July 30, 2012

Adding Up Marissa Mayer’s Pay at Yahoo

Adding Up Marissa Mayer’s Pay at Yahoo

The Deal Professor breaks down the compensation for Marissa Mayer, the new chief of Yahoo.Justin Sullivan/Getty ImagesThe Deal Professor breaks down the compensation for Marissa Mayer, the new chief of Yahoo.
How much is Marissa Mayer’s pay package really worth?
By my calculations, if Ms. Mayer, the newly appointed chief executive of Yahoo, sticks around for five years, her contract will be at least $117 million. This is the minimum amount. Ms. Mayer can earn much more depending upon Yahoo’s performance — and assuming that she can avoid the fate of previous Yahoo chiefs who were quickly terminated.
Let’s start by breaking down the Ms. Mayer’s compensation as outlined in heremployment agreement. The chart below sets forth my estimates of potential pay if Ms. Mayer stays employed as chief for five years.
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The mix of various forms of compensation makes Ms. Mayer’s pay state of the art in employee compensation and a good lesson in this sometime mysterious practice.
Let’s examine these item by item.
Base Salary
Under her contract, Ms. Mayer will be paid a cash salary of $1 million a year.
This round, seven-figure number is no coincidence.
In 1993, Congress prohibited companies from taking a tax deduction for nonincentive pay for executives if it exceeded $1 million. The goal was to reduce executive compensation, but it had the opposite effect.
The pay of many chief executives who earned than $1 million rose to this number. In addition, companies began offering significantly more incentive pay to ensure that the pay would be tax deductible. Ms. Mayer is a textbook example of this development.
Incentive Compensation
Ms. Mayer is also eligible for a yearly cash bonus of up to $4 million, which is essentially guaranteed to be a minimum of $2 million if certain financial goals set by the board are met.
We haven’t been told what the goals will be, but for now, let’s assume that Yahoo does meet these goals and Ms. Mayer is eligible for the maximum amount, since most cash bonus targets are typically easy to reach.
One-Time Equity Award
Ms. Mayer is receiving a one-time grant of Yahoo stock worth $30 million. It vests over five years, with 20 percent of the stock sellable each year, assuming she hits the yet- to-be-determined performance criteria.
Yahoo probably paid this grant in one lump to sidestep criticism over excessive executive compensation and minimize the chance of shareholders voting against it in a “say on pay” vote. The influential proxy advisory firm Institutional Shareholder Services will assess the pay package, but only once a year. This will mean that for this year, Yahoo will be out of sync with its peers and may be criticized for excessive pay. But next year, the payout will not show up as a new award, so Yahoo will look more reserved. Voila.
Big, one-time grants are something that companies like Apple and Yahoo are increasingly doing to avoid paying higher salaries over multiple years and suffering repeated criticism.
“Make Whole” Grants
Since she left Google and lost the chance to earn bonuses at that company, Ms. Mayer will get a one-time grant of Yahoo stock worth $14 million. She again will be able to vest, or cash out, portions of that over three years. Ms. Mayer will need to be employed by Yahoo at the time for these awards to vest, but if she is terminated without good reason, they automatically vest. But chief executives are almost never terminated for cause – like fraud or some other troubling deed. Therefore, Ms. Mayer is likely to receive this award even if the Yahoo board terminates her for poor performance.
A “make whole” award is common to compensate executives who have huge amounts of stock from their previous job that they will lose. The problem is that if Ms. Mayer’s term is short and her performance poor, Yahoo will look like it unduly compensated Ms. Mayer by paying this amount as Ms. Mayer is almost guaranteed to receive it.
Long-Term Equity Grants
Ms. Mayer will also get $12 million in stock and options under Yahoo’s general incentive compensation program – which will vest over a three-year span. This means that in the first year, she will earn vested incentive grants of $4 million.
However, her agreement also states that for future years the grants will be the same or more than the 2012 grant of $12 million. So you can expect next year’s award to be at least as much as the previous year’s. Assuming that Ms. Mayer receives the minimum $12 million grant, by Year 3, $12 million worth of options are vesting every year.
As is de rigueur in the technology industry these days, the grants are a mix of half options and half restricted stock. According to a 2011 PricewaterhouseCoopers analysis of 50 technology companies, 78 percent granted a mix of incentive options and stock.
After the Internet bubble, many tech firms moved away from awarding just stock options. Options were considered too volatile and dilutive of shareholders’ stakes. In addition, options often quickly inflated the executives’ payouts to eye-popping levels just because shares were rebounding after hitting lows. As a result, restricted stock became more favored, but in Silicon Valley, some amount of options are still expected – probably as a result of custom more than anything else.
The options and restricted stock will also be subject to be determined financial performance criteria that will be the same as the one time equity award.
All in all, Ms. Mayer’s package is rich. I estimate that it is about $45 million more than what the most recent chief, Scott Thompson, would have made under his agreement if he had stayed for five years.
But to really cash in, Ms. Mayer will not only have to stay at Yahoo for several years but also hit financial goals, which have yet to be defined. In other words, much of her success and money will mean hitting those targets. It remains to be seen whether they will be meaningful targets, but Daniel. S. Loeb, the head of the activist hedge fund Third Point, which owns about 6 percent of Yahoo, has a big stake in seeing her achieve significant gains.
If Ms. Mayer hits her targets and stays for five years, the $117 million figure I estimate is really just a base. The estimated $92 million worth of equity compensation she would realize means Ms. Mayer can reap hundreds of millions or more if Yahoo’s stock goes up with her success.
At the same time, at least one study has found the average chief executive tenure to be only six years. Yahoo has run through seven chief executives in less than five years (including two interim ones), and Mr. Loeb, who has been advocating for change at Yahoo, is unlikely to wait long for results.
Ms. Mayer is therefore taking real risk. If she leaves in Year 2, she would receive substantially less. Even if she stays, most of her incentive pay is worthless if the company does not meet financial goals and its stock does not increase.
Marissa Mayer may win big, but she’s going to have to stay with Yahoo for the long haul to do so, which may not be so easy.
YAHOO CHIEFS’ PAY Comparing compensation packages
YEAR ONEYEAR TWOYEAR THREEYEAR FOURYEAR FIVE
Marissa Mayer’s Pay, in Millions
Base Salary$1 million$1 million$1 million$1 million$1 million
Incentive Compensation44444
Long Term Equity Grants48121212
Make Whole Grants473--
One-Time Retention Equity66666
TOTAL ESTIMATED PAY19 million26 million26 million23 million23 million
Incentive Compensation is targeted at $2 million and is a maximum of $4 million. Long Term Equity Grants assume that future grants are equivalent to current grant of $12 million in incentive grants and vest over three years.
Scott Thompson’s Pay, in Millions
Base Salary$1 million$1 million$1 million$1 million$1 million
Incentive Compensation22222
Long Term Equity Grants3.67.3111111
Make Whole Grants13----
One-Time Retention Equity-----
TOTAL ESTIMATED PAY19.6 million10.3 million14 million14 million14 million


Words With "Y" as a Vowel

eye
bye
aye
dye
lye
rye
Gym
Gyp
Pyx
Wye
analysis
paralysis
paroxysm

Sunday, July 29, 2012

Currículo Recomendado Para Auto-Didático(a) Aprendendo Inglês

1.     Com videos de YouTube, aprender o alfabeto de inglês do jeito mais fácil, com uma canção que ajuda você a lembrar e relembrar as letras e os nomes delas de inglês na ordem exata.  Pois essas 26 letras são o código fonte da fonética, ler e escrever da língua inglesa.  E tudo é mais fácil e viável lembrar usando rimas, ritmo e melodia.
2.     Observar as poucas diferenças entre alfabeto inglês e Português.
3.     Cantando a canção para si mesmo, pronunciar e dizer em inglês cada letra no alfabeto em ordem numérico, exemplo:  "A" é a letra  #1, e "H" é a letra #8 e "Z" é letra #26.
4.     Dizer os nomes dos seis vogais, A, E, I, O, U, Y.  (Outros falem que tem cinco vogais, mas uma análise do uso e a função da letra "Y" mostra que ela também é usada como vogal em alguns casos.  Um exemplo em inglês é a palavra "gym," onde a palavra não tem vogal se a "Y" não é a vogal na palavra.
5.     Aprender o som que cada letra faz.
6.     Aprender pronunciar sílabas com três letras utilizando a letra "A" entre dois consoantes.
7.     Aprender pronunciar sílabas com três letras utilizando a letra "E" entre dois consoantes.
8.     Aprender pronunciar sílabas com três letras utilizando a letra "I" entre dois consoantes.
9.     Aprender pronunciar sílabas com três letras utilizando a letra "O" entre dois consoantes.
10. Aprender pronunciar sílabas com três letras utilizando a letra "U" entre dois consoantes.
11. Aprender pronunciar sílabas com três letras utilizando a letra "Y" entre dois consoantes.  (Baixe o programa ReadPlease 2003 ao seu computador.  Copia e cole as listas de palavras nas páginas acima, uma lista a cada vez Escute o programa pronunciando as sílabas e repete até conseguir antecipar.)   
12. Aprenda como os cognatos são a porta de entrada mais fácil para aprender inglês.  Escolhe um artículo qualquer num jornal em inglês que você encontrar interessante, e procure cognatos sem tentar de traduzir o artículo e sem importarse com palavras que não sejam cognatos.  (Procure artículos que sejam escritas para nativos de inglês e que sejam para adultos de nível universitário, pois estes artículos têm mais cognatos fáceis de reconhecer e compreender.)
13. Observe o que as palavras cognatas têm em comum com português (são 70 a 100% idênticos) e observe as pequenas deferências completamente previsíveis e altamente padronizadas entre estas palavras de português e seus pares em inglês.  
14. Aprenda online como dividir palavras de inglês em sílabas, pois a pronuncia correta da palavra inteira começa com a pronuncia correta de cada sílaba, na ordem consecutiva, da primeira até a última. Não é possível mesmo para nativo pronunciar todas as sílabas simultaneamente, mais todos podem aprender as sílabas na ordem em que eles aparecem na palavra.
15. Como no gráfico acima, pede um amigo (a) tocar palavras em inglês, apertando o ícone do alto falante para tocar as gravações no dicionário Merriam Websters online.  Tenta soletrar a palavra em inglês a base da fonética que você aprendeu acima.  O amigo não falará para você como escrever a palavra, mas só dirá para você as letras que você tem escrito certas e as letras que estão erradas até você conseguir escrever a palavra toda sozinho.  Se não souber soletrar todo corretamente (e a princípio não vai saber mesmo, pois é novidade), não tenha medo de chutar!  Se não tiver acesso a Internet no momento, pode usar o programa ReadPlease 2003 para tocar a pronuncia de uma palavra (ou mais).

Monday, July 23, 2012

The Road to Curitiba: Recycle City (NYT May 20, 2007)


The Road to Curitiba


Simon Norfolk for The New York Times
The Wire Opera House (1992), completed in about two months under the guidance of Curitiba’s visionary architect-mayor, Jaime Lerner.



Published: May 20, 2007

On Saturday mornings, children gather to paint and draw in the main downtown shopping street of Curitiba, in southern Brazil. More than just a charming tradition, the child’s play commemorates a key victory in a hard-fought, ongoing war. Back in 1972, the new mayor of the city, an architect and urban planner named Jaime Lerner, ordered a lightning transformation of six blocks of the street into a pedestrian zone. The change was recommended in a master plan for the city that was approved six years earlier, but fierce objections from the downtown merchants blocked its implementation. Lerner instructed his secretary of public works to institute the change quickly and asked how long it would take. “He said he needed four months,” Lerner recalled recently. “I said, ‘Forty-eight hours.’ He said, ‘You’re crazy.’ I said, ‘Yes, I’m crazy, but do it in 48 hours.’ ” The municipal authorities were able to accomplish it in three days, beginning on a Friday night and installing paving, lighting, planters and furniture by the end of the day on Monday. “Being a very weak mayor, if I start to do it and take too long, everyone could stop it through a juridical demand,” Lerner went on to explain. “If they stop the work, it’s finished. I had to do it very fast, at least in part. Because we had discussed it a great deal. Sometimes they have to have a demonstration effect.”



Simon Norfolk for The New York Times
A station on Curitiba’s rapid-transit-bus system.

Simon Norfolk for The New York Times
Curitiba’s rapid-transit buses can move 36,000 passengers an hour, a cheap alternative to a subway system.

Simon Norfolk for The New York Times
Despite its development as a city for public transportation, Curitiba is said to have more cars per capita than any other city in Brazil.
The demonstration worked. Within days, impressed by the increase in their business, the once-recalcitrant shop owners were demanding an extension of the traffic-free district. Some diehard motorists, however, sulked. Lerner heard that a group of them were planning to disregard the prohibition and drive their cars into the street on a Saturday morning. So he contrived an unbreachable defense. With the cooperation of the city’s teachers and a donation of rolls of newsprint and boxes of paint, on that morning he assembled several hundred children in the street, where they sat and drew pictures. “It was to say, ‘This is being done for children and their parents — don’t even think of putting cars there,’ ” he told me. The sputtered-out protest was the last resistance to the pedestrianization of the shopping area, which has since expanded from the original 6 blocks to encompass about 15 today. “Of course, this was very emblematic,” Lerner recounted. “We were trying to say, ‘This city is not for cars.’ When many mayors at the time were planning for individual cars, we were countervailing.” He observed that it was emblematic in another way also: “From that point, they said, ‘If he could do this in 72 hours, he can do anything.’ It was a good strategy.”

An opening salvo, the creation of the pedestrian zone inaugurated a series of programs by Lerner and his colleagues that made Curitiba a famous model of late-20th-century urban planning. In the early 1970s, when Brazil was welcoming any industry, no matter how toxic its byproducts, Curitiba decided to admit only nonpolluters; to accommodate them, it constructed an industrial district that reserved so much land for green space that it was derided as a “golf course” until it succeeded in filling up with major businesses while its counterparts in other Latin American cities were flagging. Through the creation of two dozen recreational parks, many with lakes to catch runoff in low-lying areas that flood periodically, Curitiba managed, at a time of explosive population growth, to increase its green areas from 5 square feet per inhabitant to an astounding 560 square feet. The city promoted “green” policies before they were fashionable and called itself “the ecological capital of Brazil” in the 1980s, when there were no rivals for such a title. Today, Curitiba remains a pilgrimage destination for urbanists fascinated by its bus system, garbage-recycling program and network of parks. It is the answer to what might otherwise be a hypothetical question: How would cities look if urban planners, not politicians, took control?

Although the children who paint on Saturday mornings are no longer needed to protect the downtown shopping street from cars, the battle to keep Curitiba green is never-ending. Indeed, some say it is going badly these days. The rivers, once crystalline, reek of untreated sewage. The bus system that has won admirers throughout the world appears to be nearing capacity; what’s more, Curitiba, by some measures, has a higher per capita ownership of private cars than any city in Brazil — even exceeding BrasÃlia, a city that was designed for cars. Curitiba’s garbage-recycling rate has been declining over the last six or seven years, and the only landfill in the municipal region will be full by the end of 2008. Jorge Wilheim, the São Paulo architect who drafted Curitiba’s master plan in 1965, says: “When we made the plan, the population was 350,000. We thought in a few years it would reach 500,000. But it has grown much bigger.” The municipality of Curitiba today has 1.8 million people, and the population of the metropolitan region is 3.2 million. “I know the plan of Curitiba is very famous, and I am the first to enjoy it, but that was in ’65,” Wilheim continues. “The metropolitan region must have a new vision.”

It is often said of Curitiba that it doesn’t feel like Brazil. Depending on who’s speaking, that can be intended as a compliment or a criticism. Populated by European immigrants in the 19th century, Curitiba has a demographic makeup that is largely more fair-skinned and well educated than that of Brazil’s tropical north. It is also unusually affluent. Unlike São Paulo, with its startling extremes of wealth and poverty, much of Curitiba to an American eye looks familiarly middle class. Even the scruffy used-car lots have a seediness reminiscent of Los Angeles, not the Rio de Janeiro of “City of God.” The city, especially the large downtown, is very clean, thanks to municipal sanitation trucks and the freelance carrinheiros, or cart people, who pick up trash to sell at recycling centers.

During my visit to Curitiba in March, the city was the host of an international biodiversity conference. While I hadn’t known of it when I scheduled my trip, the coincidence was about as remarkable as finding a design show to greet you in Milan or a wine festival under way in Bordeaux. Environmentalism is the heart of Curitiba’s self-identity, and the municipal government is always devising new schemes that showcase the brand. The rest of the world has caught on, if not yet caught up. Ecological awareness is architecturally trendy. This year’s winner of the prestigious Pritzker Prize is Richard Rogers, a longtime proponent of mass transit, lower energy consumption and ecologically sensitive buildings. Commercially, real-estate developers from Beijing to Santa Monica are brandishing their LEED certificates (Leadership in Energy and Environmental Design) as they market condominiums and office suites to green-minded consumers. While it is unusually ambitious, the 25-year plan that Mayor Michael R. Bloomberg proposed last month for New York is part of an international wave of recognition that cities must live more responsibly, especially when it comes to their effusions of climate-warming gases and their excretions of mountains of solid waste. Bloomberg’s most contentious idea — a “congestion tax” on cars entering traffic-clogged districts during peak hours — has been working for more than four years in London (and more than 30 years in Singapore) to increase the numbers of people using public transportation. Interestingly, Curitiba adopted an opposite approach, brandishing a carrot instead of a stick. The city planners suspected that public transportation would attract more users if it was more attractive. And that reasonable assumption turned out to be correct.
The efficient buses that zip across the Curitiba metropolitan region are the most conspicuously un-Brazilian feature of the city. Instead of descending into subway stations, Curitibanos file into ribbed glass tubes that are boarding platforms for the rapid-transit buses. (The glass tubes resemble the “fosteritos” that Norman Foster later designed for the metro in Bilbao, Spain.) Curitiba has five express-bus avenues, with a sixth in development, to allow you to traverse the city with speedy dispatch. In the early 1970s, most cities investing in public transportation were building subways or light-rail networks. Curitiba lacked the resources and the time to install a train system. Lerner says that compared with the Curitiba bus network, a light rail system would have required 20 times the financial investment; a subway would have cost 100 times as much. “We tried to understand, what is a subway?” he recalls. “It has to have speed, comfort, reliability and good frequency. But why does it have to be underground? Underground is very expensive. With dedicated lanes and not stopping on every corner, we could do it with buses.” Because widening the avenues would have required a lengthy and costly expropriation process, the planners came up with a “trinary” system that embraced three parallel thoroughfares: a large central avenue dedicated to two-way rapid-bus traffic (flanked by slow lanes for cars making short local trips) and, a block over on each side, an avenue for fast one-way automobile traffic.

When the bus system was inaugurated, it transported 54,000 passengers daily. That number has ballooned to 2.3 million, in large part because of innovations that permit passengers to board and exit rapidly. In 1992, Lerner and his team established the tubular boarding platforms with fare clerks and turnstiles, so that the mechanisms for paying and boarding are separated, as in a subway. To carry more people at a time, the city introduced flexible-hinged articulated buses that open their doors wide for rapid entry and egress; then, when the buses couldn’t cope with the demand, the Lerner team called for bi-articulated buses of 88 feet with two hinges (and a 270-passenger capacity), which Volvo manufactured at Curitiba’s request. Comparing the capacities of bus and subway systems, Lerner reels off numbers with a promoter’s panache. “A normal bus in a normal street conducts x passengers a day,” he told me. “With a dedicated lane, it can transport 2x a day. If you have an articulated bus in a dedicated lane, 2.7x passengers. If you add a boarding tube, you can achieve 3.4x passengers, and if you add double articulated buses, you can have four times as many passengers as a normal bus in a normal street.” He says that with an arrival frequency of 30 seconds, you can transport 36,000 passengers every hour — which is about the same load he would have achieved with a subway.

Unfortunately, the trends of bus usage are down. While the system has expanded to cover 13 of the cities in the metropolitan region, charging a flat fare that in practice subsidizes the trips of the mostly poorer workers who live in outlying areas, bus ridership within the Curitiba municipality has been declining. “We are losing bus passengers and gaining cars,” says Luis Fragomeni, a Curitiba urban planner. He observes that, like potential users of public transport everywhere, many Curitibanos view it as noisy, crowded and unsafe. Undermining the thinking behind the master plan, even those who live alongside the high-density rapid-bus corridors are buying cars. “The licensing of cars in Curitiba is 2.5 times higher than babies being born in Curitiba,” he says. “Trouble.” Because cars are status symbols, attempts to discourage people from buying them are probably futile. “We say, ‘Have your own car, but keep it in the garage and use it only on weekends,’ ” Fragomeni remarks. And the public-transport system must be upgraded continuously to remain an appealing alternative to private vehicles. “That competition is very hard,” says Paulo Schmidt, the president of URBS, the rapid-bus system. During peak hours, buses on the main routes are already arriving at almost 30-second intervals; any more buses, and they would back up. While acknowledging his iconoclasm in questioning the sufficiency of Curitiba’s trademark bus network, Schmidt nevertheless says a light-rail system is needed to complement it.

When it comes to modifying human behavior, persuading urban dwellers to sort their garbage can be harder than coaxing them to garage their cars. Lerner and his allies have claimed that they have succeeded beyond the dreams of environmentalists in far more eco-friendly countries, including Japan and Sweden. Curitiba was a pioneer in separating recyclable materials, with its “Garbage That Is Not Garbage” program, inaugurated in 1989. (The city leaders have a flair for slogans.) Recycling has assumed a new urgency, because the entire metropolitan area contains only one landfill, and it will be exhausted by the end of next year. José Antonio Andreguetto, Curitiba’s secretary for the environment, told me that 22 percent of the city’s garbage is being separated for recycling, a rate that has been declining over the last half-dozen years; he says he hopes to bring the number up to 34 percent by the end of the current mayor’s term in 2008. Lerner says the numbers have been eroding until recently because some recent mayors haven’t emphasized the issue, but he maintains that the recycling rate in Curitiba is still the highest in the world.

It is very hard to determine how accurate the estimates are for garbage separation. “Curitiba began early to look at recycling garbage — that is true, and it is good,” says Teresa Urban, a local journalist and environmental activist. “But the separation of recycled garbage is a little part of all the garbage we have here. There is no tradition of participation here. The mayor sold to the people the idea that this is a wonderful city. And the people think, This is wonderful, I don’t have to do anything.”

Like other left-wing critics, Urban traces the lack of participation to an original sin. The progressive urban planning of Curitiba was not initiated by a democratic process; it was set in motion by the military dictatorship that seized power in 1964 and ruled Brazil until the mid-’80s. Its environmentalism is rooted in authoritarianism. “They didn’t have to confront the public through public participation, and the decisions could be made by urban planners — architects acting as politicians,” says Clara Irazábal, who has written a book comparing the urban planning experiences of Curitiba and Portland, Ore. The city that has been called the most forward-looking in the Western Hemisphere is an outgrowth of an era that many Brazilians prefer not to look back on. Jaime Lerner, the archangel of the Curitiba green movement, was anointed by the dragons of war.

Always an anomaly, Curitiba became a model for our day by defying the spirit of the time. In the late 1950s and early 1960s, urban developers throughout the world, influenced by Le Corbusier and his followers, were remodeling cities to facilitate the easy circulation of people in automobiles. But in Curitiba, an informal group of young architects, urban planners and civil engineers at the city’s Federal University of Paraná, which is the oldest university in Brazil, objected more effectively to the mayor’s widening of streets and a proposed highway bypass that threatened the historic city center. As luck would have it, one of these outraged civil engineers, Fanchette Rischbieter, was married to the chairman of the government-controlled investment company that was financing the construction of roads in Paraná, the largely agricultural state of which Curitiba is the capital. “I said, ‘It doesn’t make sense, my wife and her friends are against these people — why don’t we make a plan?’ ” Karlos Rischbieter recalls. Selected by the city, Jorge Wilheim came up with a master plan that concentrated high-density construction along two long rapid-transit axes that skirted the center. At least as important as his transportation and zoning recommendations was Wilheim’s request for an urban-planning institute to implement them. In retrospect, the enthusiastic and talented staff of the Institute of Urban Research and Planning of Curitiba, which is known by its Portuguese acronym, Ippuc, ensured the success of Curitiba’s redevelopment.

Still, there was a lag of five years from the formal adoption of the master plan in 1966 until its implementation, which began with the governor’s selection of Lerner, who was president of Ippuc, to be mayor in 1971. Wilheim the planner needed Lerner the doer to turn abstract ideas into inventive reality. Curitiba has been studied more than copied (one notable exception is a Curitiba-style bus system in Bogotá, Colombia) because unlike Lerner, most mayors stumble over political obstacles. “I always tell a story of the ’80s,” Rischbieter says. “A friend from São Paulo came with his wife and son to visit Curitiba. He did not know this city. I took my car and showed him Curitiba for three hours. When I left him at the hotel, he said, ‘What did you show people before Jaime Lerner?’ ”

A spark plug of ideas, Lerner, the son of Jewish immigrants from Poland, combines salesmanship and pragmatism. Following his mayoral terms, he won election twice as governor of Paraná State, retiring in 2002 at the age of 65 to devote himself to his architecture firm and to worldwide speaking engagements espousing green urban planning. He has a large head that seems to rest directly on wide shoulders; knowing his passion for recycling, you might almost believe that his thick-set body has been through a compactor. He radiates a highly compressed and infectious energy, with a can-do assertiveness that borders on arrogance. “He never asked if something was good or not,” Rischbieter remarks. “He would say, ‘I’ll go do it.’ I would say, ‘You have to go ask people and get their opinions.’ He would say, ‘No, they won’t agree with me, and it has to be done.’ He is not a political animal, he is a dictator.” Rischbieter admires Lerner; others, however, using the same descriptive terminology, do not. In the rough-and-tumble of Brazilian politics, it has become customary for supporters of populist parties to disparage Lerner (who personifies his talented team to allies and foes alike) as a creature of the dictatorship. According to this argument, the generals detested politicians; they admired technical experts. In Curitiba, they found a showplace to display their accomplishments to the world. “The military are addicted to planning,” says Fragomeni, who has an ambivalent attitude toward Lerner. “If they don’t plan, they don’t go forward. They invested in Curitiba. Mr. Lerner may like it or not. His continuity was ensured by the military government.” For his part, Lerner says that he had a far harder time with the military dictatorship than he did later, as an elected official. Under the military regime, he served at the pleasure of the governor and the state assembly. “I could be fired the next day,” he says. “Being an elected mayor, I was stronger. Nobody could fire me.”

In two terms (1971-75 and 1979-83) under the military regime, and then in an elected third term (1989-92) after the restoration of democracy, Lerner translated the master plan into concrete and leafy reality. Like an impatient muralist, he worked on a wide scope at high speed. “I know cities that plant 10,000 trees, and they make a whole festival,” he told me. “We planted a million trees. I am obsessed with scale.” He sought to make a livable city; over time that segued smoothly into an ecological city. Parks initially intended as recreational areas would also absorb floodwaters and extract carbon dioxide from the atmosphere. Lerner used tax breaks to wheedle landowners into turning over portions of their property, which typically had little value at the time. In the rocky northern district, he converted one flooded quarry into the Wire Opera House, which has become a city icon, and another into the Free University of the Environment, a non-degree-granting institution that educates people on ecological issues. He transformed land that was serving as a refuse dump into a botanical garden; named for Fanchette Rischbieter, who died in 1989, it features a duck pond, French parterres and a classic Victorian greenhouse. The architecture in all three of these parks is less noteworthy for its formal design than for its building materials — salvaged telephone poles, mesh grating, metal tubing — and the speed of construction. From blueprint drafts to opening night, the Wire Opera House took about two months to complete. Lerner refers to such projects as “urban acupuncture” that energizes the development process.

When I would ask people if they thought Lerner could have accomplished his reforms under a democracy, people sympathetic to both Lerner and the military (like Rischbieter) or critical of both (like Urban) would say no; but most, professing admiration for Lerner but distaste for the military, said the dictatorship was not a precondition for his success. Lerner and Wilheim were emphatic on this point. “Not being a traditional politician helped me a lot,” Lerner told me. Nonetheless, by entering public life, even a self-professed apolitical man becomes a political actor. What struck me was the way in which the return of democracy changed Lerner’s core constituency. Under the generals, he was vulnerable mainly to the business community. That is why, for instance, he had to implement the pedestrian mall so quickly: if the business class lost confidence in him, the state assembly would have insisted that he be replaced. In a democratic Brazil, Lerner and his successors are threatened not just by the rich, but perhaps even more acutely by the poor — politically, by populist parties, and demographically, by the inexorable population growth. In politics, the pendulum has swung, as it always does. For the first time in 15 years, the winning candidate in Curitiba’s last mayoral election, in 2004, was not directly associated with the Lerner Group, the firm of 10 architects and planners that Lerner runs. Still, the new administration is continuing on the path that Lerner blazed. More worrisome for Curitiba’s future is the demographic trend. Over the past half-century, the state of Paraná underwent a radical change, from a labor-intensive coffee economy to a mechanized agriculture of soybeans. Hundreds of thousands lost their jobs. Many of the dispossessed have relocated to the Curitiba metropolitan region, which in Brazil is famously livable. Every day, more keep coming.

The “invasions” of homeless people onto unoccupied land spill like ink stains over the neatly outlined development maps of the urban planners, not only in Curitiba but across Brazil. One Saturday morning, I visited the neighborhood of Nossa Senhora da Luz, where a small group of people waited with sacks or improvised carts of garbage. The hardscrabble community dates from an early invasion of the 1970s. Today the streets are paved and the houses are solid cinder block, but unlike downtown Curitiba, here it is immediately apparent from the bleak, scrubby streetscape and the dark skins of the populace that you are in a third-world setting. I was there to observe one of 79 exchange centers that the municipality of Curitiba has established in communities where the streets are too narrow or too bumpy for large garbage trucks to circulate. Instead, people can carry their trash to biweekly collection sites and trade four pounds of garbage for one pound of vegetables. Mostly they bring plastic, paper and cardboard. At another site, run by the community council, more valuable aluminum cans are collected in return for money, and at yet another, organic material is traded for bus tokens. Compared with middle-class people, the residents of this neighborhood do not generate so much recyclable material; much of what they trade they prospect for around the city. Curitiba may be more successful in enlisting poor citizens to function as part-time carrinheiros than in enlightening better-off residents on their civic responsibilities.
The largest working-class housing development within Curitiba is called Bairro Novo, or “new neighborhood.” It was developed hurriedly, you might say frantically, after a band of 3,000 people, at the start of a three-day holiday weekend in September 1992, invaded a nearby parcel of vacant land where a disused railroad line once operated. This was the same sort of stealth tactic that Lerner employed two decades earlier to pedestrianize the shopping street, but now it was being used against him — coordinated, he maintains, by his political opponents, who controlled the governorship then as they do now. Since the security forces are directed by the state of Paraná and not the city, there was no way Lerner could stop the so-called Ferrovila (or railroad town) invasion. He says that he was especially infuriated because his administration had been researching the creation of a much larger development on the same land, housing 10 times as many people, as well as establishing schools and other social services. Instead, his team began planning the Bairro Novo on a parcel of land that was slated for development a decade or two later. There are 80,000 people living in Bairro Novo today. For a while, the illegal squats died off. “If you have a good alternative, you can prevent the invasions,” Lerner says.

Recently, invasions have started up again. “There is a feeling that it may be politically motivated,” says Fragomeni, the urban planner, who served until March as president of Ippuc. He reports that in Curitiba today, there are 13,000 households in invasion settlements, 6,000 of them in ecologically fragile areas. Squatters often occupy land by rivers, both to obtain a water source and because, by law, the riverbanks can’t be developed. “The land is forbidden, and it is free at the same time,” says Urban, the environmental activist. Raw sewage from these settlements flows directly into the rivers. Fragomeni says that fewer than 70 percent of Curitiba households have sewer connections. The current administration, led by Mayor Beto Richa (who was endorsed by Lerner but is not professionally associated with him), is trying to alleviate the problem with a new program to clean up the water basin of the sadly polluted Bariguà River: relocating people to housing that is a little farther from the river, replanting vegetation on the banks and linking houses to the sewage system.
The program to reclaim the Bariguà basin was galvanized by the most recent invasion in February, when 1,500 people seized land near Ferrovila in Bariguà Park and hit a sensitive nerve. Their encampment is provocatively close to Ecoville, a controversial upper-middle-class development that arose in the mid-’90s along one of the rapid-bus corridors. As Lerner acidly observes of Ecoville, “I don’t like this project, because it is not ‘eco’ and it is not ‘ville.’ ” Ecoville is a self-contained development in which tall buildings loom over patches of vegetation and looping roads. It’s an unconvincing version of the discredited Corbusian model of “the city in the park,” an idea that the developers self-consciously reference by naming one of these buildings “Le Corbusier.” Many buildings have been labeled for works by Picasso — the Arlequin, the Pierrot, even the Guernica. One noteworthy Picasso-christened tower, the Suite Vollard, features 11 full-floor residences, each of which is supposed to be able to rotate independently. The Suite Vollard is 10 years overdue for occupancy. Its engineering is still unproved.

Ferrovila and Ecoville: in close proximity, you can see the politicized landless and the profit-minded land developers who threaten Curitiba’s status as an ecological city. A reputation can be as hard to uphold as to establish. Unlike his three immediate predecessors, Mayor Richa — a boyish, blow-dried 41-year-old civil engineer from a prominent political family — is not an urban planner. And Ippuc, while still powerful, no longer directs the show. Richa has discontinued the longstanding mayoral custom, established by Lerner, of attending a weekly meeting at Ippuc. Under Lerner and his successors, “the mayor sat in Ippuc, and you felt what he wanted,” Fragomeni says. “It was a very verticalized government. Ippuc also planned the budget for the city. There’s democracy now, which is good. But it is no longer a pyramid; it’s a network. The mayor now expects you to propose what Curitiba should look like. He’s not a town planner.”

Nor is Curitiba a single town any longer. It’s a conurbation. Planning must be for the metropolitan region, not just for the municipality. Does it matter that Curitiba bans polluting industries if the neighboring town of Araucária has an oil refinery belching smoke on the city line? Similarly, if the new immigrants to the poor surrounding communities don’t recycle, then Curitiba’s landfill, the only such facility in the metropolitan region, will fill up even sooner. Like garbage, water does not respect city limits: Curitiba’s water supply depends on reservoirs controlled by municipalities outside its borders. What was never simple has become even more complex. For a long time, the citizens of Curitiba were so proud of the city’s reputation as an urban showplace that they kept re-electing urban planners — self-styled technical experts who seemed to be above politics and who vaunted their expertise in running the buses, building the parks and recycling the garbage. But a mayor today must be able to negotiate successfully with other mayors if reform is to work. Mayors need to be politicians, even in Curitiba.

Arthur Lubow, a contributing writer, last wrote for the magazine about the photographer Jeff Wall.